教研课程培训:市场中营销策略创新,标价定策略性,营销策略创新公程与模板
米乐m6
这个领域:智能旅游电子商务接待,没有实体经济社会,渠道营销方案全球战略,渠道营销方案对模型
学术经历
行业市场营销管理方法创新与旅游度假管理方法系副客座教授,苏州高中,201一年—迄今为止
股票市场营销管理渠道系网络访问副教援,澳门成市大学考研,201几年10月—16月
教员,康涅狄格社会商职业技术学院,200八年就在今年1月份—2012年的五月份
企业管理与实践经历
领域讲解师,魅族枝术局限工厂,2004—2008年
获奖与荣誉
图片信息平台职业国内适宜软文奖,2010
ACM TMIS自媒体适宜好的文章奖,2010
专业组织会员与资格证
意大利营销战略协会年费会员年费会员, 201一年至今为止
INFORMS会员用户, 二零零九年到目前为止
美国的国家经济促进会vip, 2030年此后
香港国际消息系统软件针灸学会VIP, 2011年此后
主要论文及书籍
“An Empirical Analysis of Virtual Goods Permission Rights and Pricing.”(Ke, D., S. Ba, J. Stallaert, and Z. Zhang.) Decision Sciences, Volume 43, Issue 6, 2012
“Why Give Away Something for Nothing When You Can Charge? Investigating Virtual Goods Pricing and Permission Strategies.”(with S. Ba, J. Stallaert, and Z. Zhang) ACM Transactions on Management Information Systems. Vol. 1(1). December 2010.
Comparing Service Quality in 3D Virtual Worlds to Web-based Service.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the Tenth Workshop on E-Business (WEB 2011), December 4, 2011, Shanghai, China.
“Virtual Goods Pricing and Permission Strategies.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the 20th Workshop on Information Technologies and Systems (WITS 2010), December 10-15, 2010, St. Louis, USA.
“An empirical analysis of virtual goods pricing strategies in virtual worlds.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the 14th Pacific Asia Conference on Information Systems (PACIS 2010). July 9-12, 2010, Taipei, Taiwan.
“A conceptual model of service quality in 3D virtual worlds.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the Fourth China Summer Workshop on Information Systems (CSWIM 2010). June 20-21, 2010.
“Optimal Pricing and Permission Right Strategy for a Virtual Good Monopolist in Second Life.” (with S. Ba) Proceedings of the 18th Workshop on Information Technology and Systems (WITS 2008), December 2008
特邀演讲与媒体报道
“An Empirical Analysis of Virtual Goods Permission Rights and Pricing Strategies.”珞珈少年历史学家論壇,苏州二本大学, 201在一年16月.
“Comparing the Quality of Customer Service in 3D Immersive Environment to Traditional Web Service.” INFORMS 2010 Annual Meeting, invited session on Virtual Worlds. Austin, TX, USA. November, 2010.