培训课主题 ：Referral Networks and Renewal Rates: An Empirical Study from a Content Provision Platform （推薦互联网与续约率：来于主要内容供给APP的实证分析法）讲授人：汪通 爱丁堡大学生商基地知识讲座准确时间：2028年6月17日10:00讲堂地點：师范学院222专题讲座信息绪论：This paper investigates the complexities of digital product membership renewals. Using an extensive dataset from a Chinese content platform, we analyze the interplay of price changes and peer influences within referral networks and their collective impact on users’ decision to renew. Our study reveals several key insights: First, through regression modeling, we quantify the price elasticity and uncover a positive correlation between a user’s likelihood of renewal and both the renewal decisions of their referrers and the quantity of their referees. Second, we further examine the cascading effects of price changes across the network. One significant advantage of our structural model is its capacity to allow the referral network to be endogenously determined by users’ consideration and prediction of the renewal decisions of both upstream referrer and downstream referees. The findings reveal that targeted discounts for referees are more effective than either uniform discounts or targeted discounts aimed at referrers. Such marketing strategies would efficiently improve renewal rates while avoiding potential revenue loss. Last, further evidence sheds light on how different network structures affect overall renewal rates, suggesting that networks characterized by high level of connectivity yet low level of centrality are more conducive to sustaining customer loyalty.今天米乐m6
方案了罗马数字好产品VIP续签的比较不确立性。用来自于全国资源工作平台的非常多数据文件集，米乐m6
探讨了强烈选择网洛上内收费變化和携手共进直接干扰的互不功能还有其对粉丝续签科学决策制定分析的共同直接干扰。米乐m6
的米乐m6
认为了些要点认知：要，按照归回对模型制作，米乐m6
量化分析了收费延展力量，连接数现粉丝续签的可能性就会和她强烈选择和人猪强烈选择个数的续签科学决策制定分析之中会出现正关联性。此外，米乐m6
进一歩查验了收费變化在全部整个网洛上中的级联相互作用。米乐m6
组成设计对模型的一些取得胜机是其力量，限制强烈选择网洛上由粉丝对中上游强烈选择和人猪上中游被强烈选择人的续签科学决策制定分析的考虑的和预測来内源地确立。米乐m6
后果认为，根据被强烈选择人的专向打折优惠比統一打折优惠或根据强烈选择人的专向打折优惠更有效性性。是这样的营销方案措施将有效性性延长续签率，一同防止意向的收益伤害。第三，进一歩的证据的合法性认为了各不相同的网洛上组成设计怎么样才能直接干扰基本续签率，认为极具高连结性但低核心性的网洛上更有利于提升老客户忠心度。主讲人人学术米乐m6
简绍：
汪通，现为爱丁堡大学商学院商业经济学副教授（Senior Lecturer），图卢兹经济学院经济学博士。加入爱丁堡大学工作前，于欧洲大学学院担任让·莫奈米乐m6
员，从事规制和竞争政策分析的米乐m6
工作。其主要米乐m6
兴趣为：产业组织理论、区块链机制设计和应用，以及高科技在公司金融上的应用。汪通博士的工作发表于多家国际高水平杂志，诸如Journal of Industrial Economics, Journal of Economic Theory，European Journal of Finance等。
